Which is more important to you as a home improvement business owner, the number of visitors to you website, the number of genuine leads your site generates, or …
Our Blog: The Keyword Connection
Should You Be Using LinkedIn? Can It Help With Home Improvement Lead Generation?
LinkedIn was the red-headed stepchild of social media for quite some time. It lacked the features of the, well, more socially-oriented social media. At its …
Why is Angie's List Suing Amazon?
Do you remember when the internet was promoted as a whole new world of business exposure to customers? Did anyone think to mention at the time that would …
Is Google Launching Its Own Home Improvement Lead Service?
Google is a lot like Dr. Pepper - "so misunderstood." Yet the differences between the companies are profound. Dr. Pepper's famous tagline was simply about a …
Mobile PPC is a Different Game Than Desktop PPC
If you are asking yourself if your home improvement business should advertise on mobile devices, you are asking yourself the question two years too late. A …
Long Tail Keywords Versus Generic and Product/Service Terms for Organic Rank
"Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. Whenever a customer uses a highly …
Yelp is the King of Online Directories
Yelp used to be a sound that dogs made. Now that Yelp is a trademark name, dogs are only allowed to bark. If they yelp, it is a trade-bark infringement. Yelp is …
How Did ThumbTack Escape the Google Penalty?
On July 23rd the Keyword Connects blog posted a story entitled "Home Improvement Lead Provider Thumbtack Gets Penalized by Google." Thumbtack is not the first …
If You're Going to Do YouTube, Do It Right
There is some ongoing debate over whether or not trying to generate home improvement leads - or any type of business leads, for that matter - on YouTube is a …
How to Rank if You Have Multiple Locations
"Location, location, location." It's practically the motto of real estate agents. While location is important in residential real estate, it is even more …
