Which is more important to you as a home improvement business owner, the number of visitors to you website, the number of genuine leads your site generates, or the revenue that comes from converting leads to sales? The answer should be fairly obvious.
Converted leads = $$$
Leads generated = potential $$$
That’s not a typo. There is no word or phrase missed. Having a lot of visitors generates nothing directly or indirectly to your revenue stream. You are in business to make money. You make that money by providing a service. Keying in on that two-sentence concept will help you improve your SEO, Keyword, and Lead Generation strategy.
Website Visitors Are Nice, But …
If they are only visiting, they have no value in terms of revenue. It’s not that they have no value at all, but one paying customer has more value to your home improvement business than 10,000 visitors to your website.
Twenty years ago, the big issue was having a website. Ten years ago, the big issue was driving visitors to your website. Now that reality has set in, the world has realized that it’s not the volume of traffic that is important – it is the quality of the traffic.
… Buyers Are Better
Having relevant keywords is more important than ever to be successful at Search Engine Optimization. Relevant keywords might be defined as:
- The one keyword that tells it all
- Common variations on the one keyword that tells it all
- Related things that Google would expect to see associated with that keyword and its variations.
Choosing Keywords that Generate Genuine Leads
Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.” His point was that we need to think differently in order to succeed.
- Think of words and phrases that best describe your business in general.
- Think of words and phrases that best describe your business specifically
- Think of words and phrases that best describe every aspect of your business
- Think of words and phrases that are the ones for which your potential customers are most likely to search.
The concept is so simple, it can be summed up in those four actions, but the subject is too complex and the space is too short to give this subject adequate attention. That’s why we have discussed, and will continue to discuss, keyword selection in our blog.
Check a few of our posts on the matter from the past year, such as Myths About Lead Generation, SEO and More, Lead Generation: Your Words Matter, and Long Tail Keywords Versus Generic and Product/Service Terms for Organic Rank. The compendium of these and others in our blog offer sound guidance and advice to improve your lead generation through keywords.
Lead generation for home improvement businesses is our specialty. Our clients have said that “Keyword Connects is the strongest, marketing source that we have.” We deliver qualified, convertible leads that are exclusive to your business. They are your leads, and yours alone.
Contact us to learn more about how to obtain more leads.