There is some ongoing debate over whether or not trying to generate home improvement leads – or any type of business leads, for that matter – on YouTube is a good idea. We’ll weigh in on that a little later, but for now, we cannot emphasize enough, if you are going to do it, you need to do it right.
How to Do It Right
The first thing to understand is that it is important to spend time studying the dynamics of YouTube and how it works. This is not your grandmother’s social media site. Actually, we’d be surprised if your grandmother ever had one. While there are some similar principles involved, the process and the product are different.
Tips for Getting It Right
Content is Still King. When it comes to business videos, people are not likely to be searching for a home improvement business as much as they are graphic “How To” instructions. Obviously, showing everyone how to do everything themselves is not going to attract customers and generate leads, but it does provide two things:
A sense of value
An impression of expertise
Presentation Is Preeminent. Spend some time on YouTube and you will realize that there is a plethora of amateurish and poorly produced video. When it comes to business videos, they have got to be produced by professionals, not by a techie with a tripod. Keep in mind that videos filmed in HD are given higher rankings in YouTube search results.
Create Compelling Thumbnails. If you think we are talking about manicures, you’re probably reading the wrong blog. YouTube permits one thumbnail for every video. Thumbnails show up on the right side of the screen in a scrollable column. The temptation is to use a frame from the video, but you have the option of custom-designing the thumbnail to gain more attention.
Annotations, Subtitles and Captions Improve Reactions. The insertion of text through one or more of these methods can be used for emphasis, retention of content and calls to action.
Share, If You Put It There. They will not come just because you posted a video. To have any practical impact at all, your business must share the video on social media, on your website, and in emails and newsletters.
Is It The Right Thing to Do?
The answer all depends on your strategic objective, your available advertising budget, and your expected return on investment.
If it’s exposure that you are looking for, then YouTube might be worth your consideration, but if it’s lead generation for your home improvement business, we would not recommend giving YouTube a second thought.
“Well, of course,” you say. “Keyword Connects wants to generate our leads.” While that is most certainly true, our recommendation is based solely on the ability to generate leads through videos on YouTube. In home improvement terms, YouTube is an excellent hammer, but it just doesn’t work as a sander. It’s the wrong tool for the job. Our advice is based on our expertise of knowing what works and what doesn’t.
On the other hand, it just doesn’t make sense to spend an excessive amount of time, effort and cash for what may never return a qualified lead when Keyword Connects returns exclusive, qualified leads that have a proven conversion rate track record of 60% to 80%. You can trust Keyword Connects to deliver results.
Contact us today to learn how Keyword Connects can produce the best leads for your home improvement business. Be sure to read our website for even more valuable insights and information.