It's quite possible that most home improvement business owners may have never heard of the term "High Intender" or even connected it with the home improvement …
Our Blog: The Keyword Connection
Mobile Home Improvement Buyers are Clicking on Mobile – and Converting on Desktop
We've all heard that "mobile is overtaking PC usage" so much over the past decade that it's become almost like a song that we can't get out of our heads. It …
Will a Microsoft-Yahoo Break Up Affect Your Leads?
On July 6, 2015, we published a report entitled "What Would a Yahoo and Bing Divorce Mean to You?" While you may want to read that story for background …
Home Improvement Lead Provider Thumbtack Gets Penalized by Google
Google has a reputation of following Teddy Roosevelt's advice of walking softly, but carrying a big stick. In early June, it quietly unsheathed its big stick …
Which is Better for Lead Generation: Paid or Organic Searches?
Or, as Solomon said to the two women standing before him, "Which half of the baby do you want?" It takes Solomon-like wisdom to answer the title question, …
Remember: The Desktop PC is Not Dead
On May 25, 2015 we introduced a post entitled, Will Google's Mobile Algorithm Cost You Leads?, with a quote from Kristin Hall, former leader of Google's …
Is Psychology the Secret to Getting More Leads?
Well, it's not exactly a secret and it is surely not the secret to getting more leads, but it can and it should play a big role. The art of getting leads and …
Brands and Local Businesses: It's a Dependent Relationship
"Any time a brand manufacturer and a retailer can collaborate, the impact is going to be better. The brand brings an in-depth understanding of the consumer, and …
What Would a Yahoo and Bing Divorce Mean to You?
In mid-May 2015, the week before Google changed its mobile search algorithms to favor sites that are mobile friendly, Yahoo and Microsoft announced some changes …
Can Home Improvement Be 'Ubered' ???
Can home improvement be "ubered?" It all depends upon what "ubered" means. Über (with an umlaut over the u) is a German word that is used as an adjective or …
