There is no doubt about it. There are many internet gurus. Some of them have helped tens of thousands of people to understand how to better leverage the power …
Our Blog: The Keyword Connection
Is 'Google My Business' Right for Your Franchise?
The first question that franchise home improvement business owners inevitably ask about 'Google My Business,' is "What is it?" Their question is usually …
How to Spot Bad Clicks
When it comes to generating leads for business websites, the discussion invariably turns to Search Engine Optimization (SEO). There is nothing wrong with that - …
Doing the Math on Lead Quality. Price Doesn't Matter
The home improvement business is also home to one of the greatest ironies in all of business. It happens all the time Example Number One: A business owner …
Why The Location of Your Web Site Visitors Matters
Typical business owners like to get right to the bottom line, so here it is: Your home improvement business is not like McDonald's. McDonald's has 3,500 outlets …
Can Home Improvement Services Businesses Survive On a Google 3-Pack?
If Benjamin Franklin were alive today, he would revise his famous quote on the certainties in life to include "changes by Google" along with "death and …
Five Types of Homeowner Buying Personas
When it comes to finding homeowners who want to put a new roof on, the Internet is where it’s at.  Estimates indicate that 80-90 percent of homeowners conduct …
Lead Generation & Local Search Results: Is Paid Search Advertising In Your Future?
In a recent blog post, "Can Home Improvement Services Businesses Survive on a Google 3-Pack?" we introduced you to the Google 3-Pack. We explained what it might …
Drive More Leads With Content Marketing
Is your business website accomplishing what you expect it to? The answer is either a yes or a no, but the question can't really be answered unless you know what …
Are You Reaching the Right Audience?
Home improvement may be one of the most difficult realms in which to define a specific target audience for, let alone reach it. The problem is that, for …
