When it comes to finding homeowners who want to put a new roof on, the Internet is where it’s at. Estimates indicate that 80-90 percent of homeowners conduct research on the Internet before they move forward with a major purchase. So people are doing more online research and spending more time online thinking about their roofing options – before ever talking to a roofer.
So what exactly are they doing when they are online? And how does that affect their attitude before they pick up the phone and call a roofing company for a quote?
In an article for Roofing Contractor magazine, Todd Bairstow reviews five different types of homeowner personalities — and the online behaviors that they exhibit that directly influence how they purchase. To read the article, visit http://www.roofingcontractor.com/articles/91215-understanding-homeowners-online-buying-habits.
