This is an extraordinary article for Keyword Connects because it does not deal with issues that directly and immediately affect home improvement lead …
Our Blog: The Keyword Connection
The World is Changing and More People Are Using Texting Than Ever Before
It is fair to say that pretty much everyone in the civilized world would agree that technology is changing the way we live at a pace never before experienced. …
Google Is Seeing More Searches Than Ever: Don't Overlook This Lead Generation Tool
Have you heard that the number of search queries on Microsoft's search sites is growing at twice the rate of those on Google's? As Ripley said, "Believe it or …
Will a Faster Site Generate More Leads & Increase Your Profits?
Like "bigger," our culture tends to think that "faster" is better. It kind of makes one wonder how Aesop's story of the tortoise and the hare would turn out if …
AdWords for Low-Cost, High-Volume Services VS AdWords for High-Cost, Low-Volume Services
Google AdWords is a powerful internet advertising tool. But, what, exactly does that mean in a practical sense for home improvement lead generation? Just …
Google and Yahoo Reunited In Search Deal
This is the fourth post that Keyword Connects has published in 2015 about Yahoo as a search engine and its partnerships with Google and Microsoft. The previous …
The Difference Between Repair Leads and Remodeling Leads
Have you ever asked yourself why you bother with buying leads for your home improvement business? You are not alone. Business owners buy leads because they need …
How Clicks Can Lie: It's Leads That Matter
Did you know that it is possible to lie with statistics? Politicians do it all the time. But they are not the only ones. In 1954, former Better Homes and …
How to Spot Fake Calls
More calls does not mean more revenue for your business. However, more calls can mean increased expense - something any home improvement business wants to …
AdWords: A Great Option for Some Franchises
The fastest way to the top of a Google search results page is through its AdWords system. That having been said, AdWords is not a one-size-fits-all approach for …
