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Part 2: Learning to Love Online Reviews

We ended Part 1 of this series saying that you can't directly control what people say about your home improvement business in online reviews. All that you can …

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Does Texting Top Talking to Local Home Improvement Services Businesses?

Just this past weekend an associate of ours at Keyword Connects was upgrading his mobile device. As the transaction was concluding, the salesman pointed to a …

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Part 1: An Introduction to Online Reviews for Remodelers and Home Improvement Companies

In a recent post, ("Does Texting Top Talking to Local Home Improvement Services Businesses?"), we led with a story about an associate of Keyword Connects …

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Doing Your SEO – When Your Brand Can't

Regardless of the scope of your home improvement business' services, it is highly likely that your business is associated with one or more national brands. …

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Using Customer Feedback in Your Marketing

David J. Greer's new book, Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth, is on its way to becoming a business classic. In …

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Adwords Turns 15!

Whether sung by Bing Crosby or Michael BublĂ©, Dean Martin or Bobby Darin, "You must have been a beautiful baby, 'cause, Baby, look at you now," the sentiment …

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Google's Mobile Push Hurts Organic Results

French fashion designer, Coco Chanel, once said that "The best things in life are free. The second best things are very, very expensive." Coco Chanel passed …

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Pay Attention: Young Consumers Read & Write Reviews

Socrates (and a bunch of other people) once said that one of the first rules of life is "Know thyself." The first rule of public speaking is "Know your …

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What is Programmatic Advertising?

If you have been experiencing an unusually lengthy period of having absolute clarity about your home improvement business, its online advertising campaigns, and …

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Text Messaging Is Becoming More Important to Home Improvement Companies!

This is the second of two articles designed to raise awareness of home improvement business regarding the magnitude and the growing power of text messaging for …

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