The debate over the value of television advertising versus other media began almost as soon as television became a consumer item. The whole concept of …
Our Blog: The Keyword Connection
Getting the Most From Postcard Marketing
"Postcards? Are you kidding me? The only postcards I've ever gotten have been from my family and so-called friends, telling me that they're having a great time …
Free E-Book — Five Ways to Make Online Reviews Really Work for you
Free E-Book -- Five Ways to Make Online Reviews Really Work for you Over the past few weeks, we’ve been discussing online reviews and their impact in our blog. …
Going Digital With Marketing in 2016
Don't feel bad if your home improvement business has not yet taken full advantage of digital marketing. We agree with the pundits and other professionals (but …
Understanding Millennials to Increase Lead Generation
"We lost the genetic lottery. We graduated high school into terrorist attacks and wars. We graduated college into a recession and mounds of debt ... We will …
Part 6: Online Reviews and Your Business Reputation
If you have read the first five articles in this substantive series, you should know by now that you can't control what people say about your business online. …
All Metrics are not Created Equal
All Metrics are not Created Equal. Todd Bairstow Covers how Online Metrics can Make a Difference in Lead Generation for Professional Roofing Magazine. We all …
Part 5: Expect Some Bad Reviews and Deal With Them
In the second article in this six-part series, we discussed "Learning to Love Online Reviews." That's easy to do when all your reviews are good, but what do you …
Part 4: Where Your Reviews Are Found Matters
In Part 3 of this series we talked about "How to Encourage (and Get) Online Reviews." In Part 4 we discuss how to get those reviews posted where they are the …
Part 3: How to Encourage (and Get) Good Online Reviews
In Part 2 of this series we discussed "Learning to Love Online Reviews." Now that you've learned to love, it's time to find some reviews to love. Let's begin by …
