Whether sung by Bing Crosby or Michael Bublé, Dean Martin or Bobby Darin, “You must have been a beautiful baby, ’cause, Baby, look at you now,” the sentiment certainly applies to Google AdWords on the occasion of its recent 15th birthday. On the other hand, it can probably only be linked to Bublé. The only Google the other three ever heard of was “Barney Google with the Goo-Goo-Googly Eyes … who had a wife three times his size.”
I’m Barney Google. There’s not enough space for a picture of my wife.
Birthdays Are A Time of Celebration
Almost everyone likes to celebrate birthdays. (Yes, Virginia, there are some people who do not.) Birthday celebrations are existential. They celebrate the continuing existence of a person or, in this case, a business service. That alone is something to honor, but celebration usually implies gratitude for that person (or AdWords) being a part of the celebrants’ lives. That is precisely why Keyword Connects invites home improvement businesses to join the congratulatory festivities.
AdWords has had a positive impact on home improvement businesses for effective lead generation. Sure, AdWords has a cost associated with it, but no more than any other relationship, and much less than many. Compare it to the birthday of a good friend. When you celebrate their life, you celebrate the net of what the relationship has been, including what it has cost, what has been accomplished, and what it has become.
Happy Birthday, AdWords!
Birthdays Are A Time of Reflection
When we celebrate the 15th birthday, we look back and reflect upon all that has happened and all that has changed within that time frame. Just think of how far AdWords has come over the years and how it has grown.
- Birth Day – 2000 AD. (AD-Words. Spooky.) Born early in the new millennium, the baby, originally nicknamed “Sprinks,” survived on the Pablum of 350 advertisers.
- Toddler Years. This baby learned to walk and talk at an early age. By 2003, AdWords was “walking” in 218 countries and was speaking 72 different languages. The five most-search brands using AdWords were Nokia, Sony, BMW, Palm, and Adobe.
Even I can find home improvement services!
- Pre-teen Years (aka “The Wonder Years”). At the age of ten, AdWords introduced YouTube TrueView ads, “Giving viewers a choice over which ad they watch, and connecting brands with a more engaged audience.” Before 2010 and TrueView, there were about 15 hours of video uploaded to YouTube every minute.
- Today. You’ve come a long way, Baby. No more Pablum. AdWords growth has been fed by over one million advertisers. It now speaks more than 150 languages – including Klingon! Since the introduction of YouView, YouTube uploads have grown to 400 hours per minute. At the age of 15, AdWords opened the world of paid mobile ads. Today, more than 50% of all Google searches are done on mobile devices. Paid ad spend increased by 39% in the third quarter of 2015. Google product listing ads rose by 166%. Google’s Home & Garden category – which includes home improvement product listing ads – accounted for nearly 60% of all search types (i.e., 50% more than organic, text searches).
Birthdays Are A Time of Anticipation
Looking back almost always stimulates us to look forward and imagine what is to come. AdWords has been good for home improvement lead generation. It is even possible to perceive what is yet to come… Well, here’s a clue: At 16 AdWords will be old enough to drive – and Google already has driverless cars on the road in California!
Driven – But never by a human.
It’s undeniable that Google AdWords has been a boon for home improvement lead generation. It is a service that works well hand-in-hand with Keyword Connects. Used in tandem, its random-access approach, and Keyword Connects’ focused approach may be the ultimate in effective lead generation for home improvement. Contact us and let us show you why.
