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Online Conversion Rates – Why Do Online Conversion Rates Change for Home Improvement Companies?

"Our web site generated a ton of leads last month. Why has volume fallen off so suddenly?" "We had loads of leads from our online campaigns during Q2 last …

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Lead Gen Platforms – Murky Territory for Home Improvement

The home improvement companies we serve tell us a week doesn’t go by in which they’re called by any of a number of new online lead generation platforms. You …

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What’s the Difference Between a Google Click and a Facebook Click?

What’s the difference between a Google click and a Facebook click?  Isn’t a click a click?  I mean, does it really matter how a homeowner finds his or her way …

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Remarketing: A No Brainer to Improve Online Lead Generation

  Ever visit a web site, leave, then suddenly see that web site’s banners everywhere?  It’s not the CIA, NSA, FBI or Big Brother. It’s remarketing, and it …

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The Google Bomb that Just Rocked Home Improvement

The Google Bomb that Just Rocked Home Improvement Yup, Google did it again. Last week, they dropped a bomb on small businesses who rely on the Adwords …

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Mobile: The Next Great Lead Gen Frontier

Mobile: The Next Great Lead Gen Frontier About every 18 months or so, my world gets turned upside down. Not by a new baby, winning the lottery or finally …

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Seven Things That Will Make Your Website Work Harder for You

"Hard work never killed anybody, but why take a chance?" - Edgar Bergen It's entirely possible that you know some people who agree. Some of them might even be …

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Simple Advertising Tactics That Can Increase Lead Generation

When you put all the tactics together, you have a plan. Home improvement businesses are always looking for new and better ways to increase lead generation. …

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Simplify Lead Generation With These Local SEO Tips

Shhh. We are about to reveal some 'secrets' for successful lead generation on the internet. While these tips aren't actual secrets, many home improvement …

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Your Blog Can Help With Lead Generation

Want leads? Blog. Yeah, we know. You've heard it before. You need to have a blog. Isn't having a website enough? A blog is something you've got to do ALL THE …

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