Have you heard of Possum? No, not the tree-dwelling Australasian marsupial. I'm referring to Google's significant local search algorithm update early last …
Our Blog: The Keyword Connection
Smartphones & Marketing: Together Forever
"Mobile marketing is here, and it's taking over home improvement." As a man who prefers his laptop, that's a difficult statement to write. But you can't deny …
More Leads Through Google's New Local Pack Ads
Google is keeping me on my toes. But this time, they're also answering one of my oldest prayers. By the end of this year, Google will introduce "Local Pack …
Home Improvement Lessons From Yahoo's Downfall
Oh, how the mighty have fallen. Unless you've been living under a rock, you now know that Verizon is buying Yahoo. You don't have to be all that old to …
What's Next for Angie's List?
We now live in a world in which curiosity is limited only by how fast you can type. That leaves homeowners with little patience for restricted access to the …
National Brands & Local Dealers: Making Online Work
A recent article in Street Fight magazine highlighted why many big, national brands don't view digital as important to local marketing efforts as traditional …
Online Marketing Services: Everybody is Selling Them. Should You Be Buying?
Seems like everyone with a pulse is selling online marketing services to home improvement companies these days: “You’ve sold Yellow Pages ads? You can sell …
Google Is Making You Go Mobile
A year ago, after tracking users' shift from searching on their desktops to searching on their mobile devices, Google dropped a bomb. Dubbed "MobileGeddon", …
Google Rocks Your World (Again)
Attention: Paid Search Advertisers! Google is messing with your world again. They've done this before. But this time it's a shift that favors paid search …
Using Third Party Services to Drive Your Own Home Improvement Leads
"Pay yourself first." That's a common financial cliché when running a business. Yet when managing their own Web sites, few home improvement companies heed that …
