In Rocky, to win his fight with Apollo Creed Rocky didn't need to knock him out. He just needed to outlast all of the boxers that came before him. He needed to …
Our Blog: The Keyword Connection
Reaching Homeowners Who Hate Ads
The internet has an unrivaled reputation for unfiltered, chaotic content. Users can jump from narcoleptic goats to streaming Game of Thrones to, finally, …
Virtual Reality Technology: Sorcery or Selling Point?
There is a commercial on television right now. A young boy is sitting outside a pastry shop, looking around with giant black goggles strapped to his head. An …
What Superbowl 51 Teaches Us About Lead Gen
Winning the Superbowl takes a lot dedication, support and cooperation. You have to trust your teammates. You have to manage time. You have to …
The Home Improvement Futurist – Part 2
Part 1 of this installment may have left you with a nagging question. How exactly are home improvement companies supposed to make sales without an in-home …
The Home Improvement Futurist: Eliminating the In-Home Visit PART 1
In 1985, Marty McFly saw the future and it was strange. Now, we live in that future. Drones buzz above our heads, we have handheld tablet computers and the …
Is Google Killing Your Prospects?
I say "Bah Humbug" to Google's Product Listing Ads. Ebenezer Scrooge has taken many forms from Donald Duck to Bill Murray, the latest incarnation is Google's …
Texting: A Secret Weapon for Home Improvement?
How to boost your results when contacting homeowners, setting appointments and ensuring they're present when you show up to make your pitch? Think texting. Now, …
5 "Musts" to Make E-Mail Marketing Work
Email. We all use it every day. Moreover, we're all the target of today's email marketing, both good and bad. But what makes email successful for home …
Will Apple Be The New Google?
Remember Johnny Carson? For decades he had late night television all to himself, the reigning king of the 11:30 p.m. slot during the 60s, 70s and the early …
