Surely you’ve seen a movie with a mad scientist. The Fly, Frankenstein, The Island of Dr. Moreau. The premise is simple: a scientist wants to solve a problem …
Our Blog: The Keyword Connection
Google Home Services: The Expansion is (Finally) Here
So you've been hearing about Google Home Services for some time now. They've been testing - for almost three years -- in the San Francisco area. That's an …
The Voice Search Revolution: How It Drives Sales
When the competition heats up on Jeopardy, there is always one contestant that forgets the cardinal rule: you must phrase your answer in the form of a question. …
How Many Clicks to Land a Lead?
Three clicks. That's all Dorothy needed from her ruby slippers. By clicking her heels three times and repeating there's no place like home, she's out of …
Google AdWords: "Who You Gonna Call?"
Have you ever walked into a house for an estimate, only to discover that the homeowner has attempted to start their project on their own? If you haven't yet, …
Mobile-Friendly to Mobile-Forward: The Race is on!
In 1973, the famous racehorse Secretariat won the Belmont Stakes championship, crossing the finish line mere seconds before the competition. In many ways, …
Angie’s List & HomeAdvisor Merger: Superhero or Supervillain?
Two superheroes are better than one. Isn't that how the Justice League was born? When Superman couldn't take care of something himself, Wonder Woman or Batman …
How Tiered Financing Wins You More Leads
The best card you can have in any hand of poker is a wild card. It can turn an ordinary hand into a flush, a full house or even a straight. Once you have that …
Love Your Customers, Boost Your Profits
On Cheers, the ingredient for success was laid out clearly: "You want to be where everyone knows your name." Over the years, a cast of characters became …
Traffic Jam: How the Origin of Your Website Visitors Affects Lead Generation
Ah, traffic. Varieties range from bumper to bumper, stop and go, rush hour, gridlock, and if you're lucky - light to no traffic. It seems like everywhere we go, …
