Winning the Superbowl takes a lot dedication, support and cooperation. You have to trust your teammates. You have to manage time. You have to communicate.
Sound familiar? Well, it should. The perfect sales team and the perfect football team have a lot in common. And like Tom Brady or Matt Ryan, your sales reps are only as good as their latest play.
So when a prospect flakes on you, it may feel like your reps are throwing the ball into an empty end zone. And that means you’re losing valuable time to move the ball down the field. The no-show problem is a big one in the home improvement industry. Often enough, the homeowner just forgot about their appointment. They didn’t get the memo. They didn’t know the play.
So, how can you make sure your prospects are there to catch the ball? Text them. Over 98% of text messages are opened by the recipient. Prospects will read a text. And they’ll probably respond.
Using SMS to Score a Touchdown
New SMS technology allows sales teams to reach potential leads where they spend a huge chunk of their time – on their mobile phones. As an example, improveit 360 has a new add-on feature where home improvement companies can create consistent appointment-setting protocols that boost confirmations, drive down no-show rates and increase time-efficiency in the field.
A remodeling company I know uses the app to confirm in-home consultations. They’ve never seen a higher contact rate. Over 50% of their leads currently confirm via text. Another company uses the SMS add-on to send photos and progress reports to the homeowner.
Technicians can also use the app to communicate that they have arrived, or that they’ve locked the door on their way out. Billing can even send out payment reminders.
Possibly the best thing about this app is how easy it is to use. Texting fits seamlessly with existing home improvement sales models. And since around 90% of Americans have unlimited texting plans, it’s cost-efficient.
What Does Any of This Have to Do With the Superbowl?
If we’ve learned anything from Superbowl 51, it’s that you can never underestimate a solid strategy and a dedicated team. The more communication tools your sales team has, the more likely they are to put points on the board.
So go for the touchdown. Start texting your prospects.