Advertising on the Google search page is an ever-changing game of Monopoly. Just like the classic board game, acquiring the best ad position requires budget …
Our Blog: The Keyword Connection
Google Advertising in 2018: Go for the Gold
The worldwide gathering of death-defying humans, commonly known as the Winter Olympics, is almost over. And while the world watches the games in PyeongChang, …
Home Improvement Web Design: Solving the Puzzle
Everyone has tried to solve a Rubik’s Cube. Whether you spent hours or minutes twisting the squares, it usually ended with tossing it aside in frustration. Many …
Do Speedy Callbacks Really Matter?
The radio contests are coming. In the next couple weeks, you’ll no doubt be hearing “Be caller 10 to win tickets to the Super Bowl!” over and over again. If you …
Facebook Lead Ads: Sticky, Strong, Still Not Google
Duct tape: it’s strong, sticks to anything and there’s a roll in just about everyone’s home. There is even a joke that it holds the universe together. Facebook …
2018: The Year of the Dog, Google and HomeAdvisor?
2017 was the Year of the Rooster. I am talking about the Chinese zodiac here, not the chicken in New York that wins at tic-tac-toe. Those born in the Year of …
Turkey Redux: How Prospect Surveying Closes Leads
If you’re like most home improvement companies, you probably have a list of leads that didn’t pan out. They’re the leftovers of lead generation – the …
Face the Music: 3 Ways to Convert More Visitors into Leads
In 1966, Ginger Baker asked Eric Clapton to start a band. Joined by Jack Bruce, rock’s most influential trio, Cream, was born. Whenever a home improvement …
Mad Max Media Budgeting for 2018
Did you know Mad Max (the one with Mel Gibson) was made on a shoestring budget? Investors only gave the filmmakers $300,000, but it raked in almost $100,000,000 …
Will Google Take the Lead Generation Throne?
Google has decided to take on the current heavyweights in home improvement lead generation. The new program, Google Home Services, will feature select …
