At the recent QRTop500 Live conference in Las Vegas, Keyword Connects Co-founder Todd Bairstow delivered a presentation called Crushing It with Online Leads in …
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There is Revenue Life in Dead Leads
The average home improvement company closes three out of ten leads. Sound about right? Here’s where it gets interesting. Of the remaining seven, four of them …
Paid Search “Must Haves” for 2019
Maybe you’ve noticed … the home improvement market is getting more and more competitive. That’s not necessarily bad news. It’s partly the result of a strong …
Make Them an Offer They Can’t Refuse
I was talking to a new client last week – let’s call him “Jerry.” Jerry owns a midsize home improvement company in the southeast. He’s about five years in and …
Effective Hiring is a Contact Sport
Strong, effective marketing isn’t just for generating homeowner leads. It also applies to generating job candidate leads – positioning your company and what it …
Taking Stock of Your Marketing Portfolio
Our two most recent blogs focused on measurement and understanding how you’re spending your marketing dollars. In today’s blog, we take a different view, …
Useless Marketing Metrics & How to Avoid Them
Are You Measuring What Matters? Data collection, measurement and analysis are key elements of any successful business. Unless you know what’s happening and …
Measuring and Managing Cost Per Lead
At a trade show a few weeks ago, I turned the corner and nearly ran over Steve, the owner of a large exterior remodeling company and someone I have known for …
Google’s "Smart Campaigns"…Innovation or Same Old?
There’s nothing new about Google’s interest in automating pay-per-click (PPC) advertising for businesses large and small, including home improvement companies. …
Not All Leads are Created Equal
Why you need to treat different leads differently Do you have a steady flow of inbound sales leads? Good for you. Do you track these regularly and …
