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Our Blog: The Keyword Connection

2020 Interior Remodeling Trends: A Year in Review

2020 Interior Remodeling Trends: A Year in Review

If 2020 taught us anything, it's that it is tough to predict what is going to happen next. A never-ending series of surprises throughout the year found …

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Marketing to Millennial Homeowners in the Digital Age

Marketing to Millennial Homeowners in the Digital Age

Marketing to millennial homeowners in the digital age can be a tricky task to undertake. While word-of-mouth advertising for your company can still drum up …

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3 Business Relationships Every Home Services Company Should Consider

3 Business Relationships Every Home Services Company Should Consider

As a business in the home services industry, you want to do everything you can to ensure success. Many of those things can and likely are being done to grow …

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How to Manage Prospect and Customer Expectations

How to Manage Prospect and Customer Expectations

For home service contractors, customer service isn’t only about providing quality work at the right price. Setting and maintaining customer and prospect …

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contractor working on laptop

4 Ways to Grow Your Home Service Business with Proactive Marketing

For many home service businesses, marketing is one of the last things you think about. Even if you have slick brochures and a fancy website, very few …

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search engine optimization for small business

Small Business SEO Tips to Generate More Leads

One of the best ways to generate more leads is by improving your search engine optimization (SEO) strategy. Not only can it lead to more jobs now, but it will …

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contractor marketing strategy planning

Get More Leads By Updating Your COVID-19 Marketing Strategy

If business isn’t going exactly how you planned this year, you’re not alone. The last several months have been challenging for many businesses, especially home …

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How Quality Service and Products Help Atlas Home Improvement Succeed

It is easy to think of home improvement as just a service but depending on the project you could really be changing your customer’s life. That is certainly the …

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Pay-it-Forward: The Unique Success Model of Prime Baths of Illinois

Almost all home improvement companies live and breathe the promise of customer satisfaction. But carrying out that promise every day, in every way, is an …

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Google Shakeup: Homeowners Are Using Image and Voice Search to Find You

It will not be long before we see this statue in a museum: a person holding a mobile phone, speaking into it, snapping a picture, swiping left.  You’ve probably …

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