Are You Measuring What Matters? Data collection, measurement and analysis are key elements of any successful business. Unless you know what’s happening and …
Our Blog: The Keyword Connection
Measuring and Managing Cost Per Lead
At a trade show a few weeks ago, I turned the corner and nearly ran over Steve, the owner of a large exterior remodeling company and someone I have known for …
Google’s "Smart Campaigns"…Innovation or Same Old?
There’s nothing new about Google’s interest in automating pay-per-click (PPC) advertising for businesses large and small, including home improvement companies. …
Not All Leads are Created Equal
Why you need to treat different leads differently Do you have a steady flow of inbound sales leads? Good for you. Do you track these regularly and …
Pause Your Google Advertising (At Your Peril)
For home improvement companies, one of the biggest advantages of Google’s pay-per-click (PPC) advertising is that you can precisely control when and where your …
Google Local Services Success Secrets
You’ve lit the candles. You’ve put on the music, poured the wine. You hear a knock. Behind the door is Google Local Services (affectionately known as GLS). …
How to Become a Conversion Champion
In 1974, the world watched Muhammed Ali and George Foreman fight. The famous boxing event, known as “The Rumble in the Jungle,” was an exercise in endurance. A …
Online Ads: Putting Demographics to Work
Even if you don’t remember anything else about Star Trek, you probably remember the opening credits. A booming voice tells you that the mission of the Starship …
The Monopoly of Rising Click Costs
Advertising on the Google search page is an ever-changing game of Monopoly. Just like the classic board game, acquiring the best ad position requires budget …
Google Advertising in 2018: Go for the Gold
The worldwide gathering of death-defying humans, commonly known as the Winter Olympics, is almost over. And while the world watches the games in PyeongChang, …
