Marketing to millennial homeowners in the digital age can be a tricky task to undertake. While word-of-mouth advertising for your company can still drum up clients, it might be time to consider expanding your internet presence and targeting millennials according to their values. Check out our tips when it comes to marketing to millennial homeowners.
1. Choose the Right Platforms
If your business doesn’t have a presence on social media, you need to start by choosing the best sites for your audience. Social media platforms can help you generate leads, attract prospects of all ages (especially millennials), and create brand awareness.
Facebook, Twitter, and Instagram are the giants of the social media world. Make sure to update or create a social media account for your services, and be sure to respond as quickly as possible to those who reach out through these platforms.
2. Make Communication Easy
Though millennials are not as hesitant as their younger Gen Z counterparts to make phone calls, overall they are more comfortable with email, text, and messaging within social media platforms.
If your website does not have an easy-to-find form for prospects to contact you, now is the time to implement one. Quick, easy, and less face-to-face interaction in business communications is what many millennials prefer.
3. Craft the Right Messaging
Millennials are getting married at an older age than previous generations and often are becoming homeowners later than their parents’ generation. The good news is that millennials are starting to buy homes and already make up the majority of home purchases.
When crafting your messaging, make sure you understand those little things that set this group apart from the rest. When you build messaging specific to your audience, you have a better chance of grabbing their attention and converting them to a customer.
4. Know What They Care About
Millennials are conscious of their presence on the earth. Many of them strive to decrease their carbon footprint by using sustainable or recycled materials as well as products that use less energy than the ones from the previous generation.
Research exactly what it is your target audience cares about and let them know that you are aware of their concerns. Promoting these things in your marketing let’s millennials know you’ve done your research and that you value what’s important to them.
5. Provide Reviews
Millennials use the internet for everything from ordering takeout to booking a medical appointment. This generation looks at reviews before making purchases, and home services is no exception.
If you have little to no reviews, now is the time to start building your portfolio! Ask customers to leave reviews on your site or on prominent service listing sites. This will show millennials that you are reputable and trustworthy and will even give you the chance to use testimonials in your marketing.
Marketing to Millennials with Keyword Connects
Keyword Connects gives you the ability to customize your campaigns and reach millennial homeowners with targeted messaging. With customized campaigns, you can start bringing in high-quality, exclusive leads, book more jobs, and grow your business. Get started today!