One of the best ways to generate more leads is by improving your search engine optimization (SEO) strategy. Not only can it lead to more jobs now, but it will continue to generate leads into the future as well. From evaluating your current strategy to improving your content, these small business SEO tips will generate leads and grow your home services business.
Evaluate Your Current Search Engine Optimization Strategy
Before you can improve your content and keyword rankings, you need to know whether your current search engine optimization strategy is working.
- Review Your Website Traffic – Start evaluating your SEO strategy by looking at your website traffic. It’s important to take note of the pages that get the most traffic, but you should also look for pages that aren’t performing.
- Track Your Keyword Rankings – Although you’ll need a tool to track your keyword rankings, you won’t be able to improve your SEO strategy unless you know how you rank.
- Compare Your Content to Competitors – Review your competitors’ content and keyword rankings, oftentimes an overlooked part of any small business SEO strategy.
From improving existing content to creating new content, use this information to improve your SEO strategy and generate more leads for your home services business.
7 Small Business SEO Tips to Generate More Leads
Here are seven SEO tips for small businesses to help generate more leads. The first four tips focus on your content and are the easiest to accomplish. The remaining three focus on the technical aspect of an effective SEO strategy. They are also a little more difficult to implement and may mean hiring a specialist.
1. Update Your Existing Content
One of the most overlooked steps in any SEO strategy is revising existing content. In fact, updating existing content is an easy way to improve your rankings and generate more leads.
You should prioritize your updates based on current traffic and keyword rankings. Consider how your content compares with your competitors.
While improving content may mean including more keywords, make sure that they fit naturally. Avoid stuffing in too many keywords, as this can have a negative impact.
2. Create New Content
Creating new content is another important part of any small business SEO strategy. Use your new content to market your services and move leads through the sales funnel.
Make sure to do some research before you start writing as well. Look for similar articles and review their keyword rankings. Then try to write a better version of that content.
Most importantly, remember that you’re writing for people and not search engines. Regardless of the topic, your content should be easy to read.
3. Include Keywords in Metadata
Whether you’re updating existing content or writing something new, make sure you include keywords in your metadata. Metadata is the title and description that search engines display in search results. While it’s easy to overlook them, these meta tags actually play an important role in your SEO rankings.
They are also the first thing a customer will read about your company. Instead of just copying the title and first paragraph, craft a meta title and description that will grab your customer’s attention. Include keywords you want that content to rank for, as well as related synonyms and alternate phrases.
4. Focus on Long-Tail Keywords
Another important small business SEO tip is to focus on long-tail keywords, especially for your blog content. Sometimes called key phrases, long-tail keywords are a group of words that are commonly searched for together.
Unlike a generic keyword, long-tail keywords usually show the customer has some intent. Consider the difference between the keywords “replacement windows” and “how much do replacement windows cost.”
While “replacement windows” could mean anything, asking how much they cost means the customer is considering new windows. Taking it a step further, “highest quality replacement windows near me” suggests they are ready to buy soon.
5. Create a Clear Site Structure
Your site structure is one of the most important parts of an effective SEO strategy. In order to index and rank your content, search engines need to be able to crawl your website. It also makes it easy for customers and prospects to navigate.
The most important part of creating a clear site structure is the hierarchy of your pages. Each service category should have its own main page, with subpages listed underneath. For example, gutter replacement would be the main page, with subpages for related services like gutter cleaning and gutter protection.
Another aspect of your site’s structure is organizing content on each page with headings and subheadings. There should only be one H1 heading per page that includes the main topic. Then use H2 and H3 subheadings to group similar ideas.
6. Optimize Your Website for Mobile Devices
Your customers are using smartphones more today than ever before, so it shouldn’t come as a surprise that search engines continue to prioritize sites that are optimized for mobile devices.
If you don’t have a mobile-optimized website, you cannot wait any longer to make updates. Even if you do have a mobile template, you should still look for ways to improve the user experience.
From your site navigation to the content layout, optimize your website so that it looks best on a smartphone. Instead of trying to update your existing layout, it is usually easier to upgrade to a new responsive website template.
7. Improve Your Website Speed
Although this is the most challenging of the technical SEO updates, improving the speed of your website is the best way to generate leads. In terms of speed, we’re talking about how long it takes for your website to load.
In fact, speed is one of the most important factors that search engines use to rank search results. Unfortunately, speeding up your website takes some knowhow.
On the simpler side, you should optimize your images so they load faster. Other ways to speed up your website include reducing unnecessary CSS, using a website caching service, and removing plugins and Javascript.
Generate High-Quality Leads While You Improve Your SEO Strategy With Keyword Connects
Every small business needs a search engine optimization strategy, however, implementing the tips above can take some time. If you’re looking to grow your home services business, let Keyword Connects help.
Our high-quality, exclusive leads work with your marketing to keep you busy while you work on improving your SEO. With our proprietary paid search technology, we’ll connect you with customers that are ready to buy.
Plus, you only pay a flat-rate for the exclusive leads you receive. Contact us today to learn how easy it is to launch your custom lead generation campaign.
