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Online Marketing

Need Leads? Remember, Homeowners Trust Google Over Traditional Media

In January 2015, Google overtook traditional media to become the world's most trusted source for news. The gap is especially wide among millennials, otherwise …

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Leads, Online Marketing Budget & Your Territory Size

What do you think the relationship between amount of money spent on SEO and the number of leads generated is? You'd hope the general rule would be that the more …

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Angie's List Algorithm: How Its Rankings Work

You're probably familiar with Angie's List. It's the relatively popular paid review site where homeowners rank home improvement providers and contractors in …

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