The Google Bomb that Just Rocked Home Improvement Yup, Google did it again. Last week, they dropped a bomb on small businesses who rely on the Adwords …
Online Advertising
Part 2: Learning to Love Online Reviews
We ended Part 1 of this series saying that you can't directly control what people say about your home improvement business in online reviews. All that you can …
Long Tail Keywords Versus Generic and Product/Service Terms for Organic Rank
"Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. Whenever a customer uses a highly …