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Part 2: Learning to Love Online Reviews

Part 2: Learning to Love Online Reviews

We ended Part 1 of this series saying that you can't directly control what people say about your home improvement business in online reviews. All that you can …

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Long Tail Keywords Versus Generic and Product/Service Terms for Organic Rank

Long Tail Keywords Versus Generic and Product/Service Terms for Organic Rank

"Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. Whenever a customer uses a highly …

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Intent is More Important than Volume

Intent is More Important than Volume

Internet marketing may have its own peculiarities, but in the end, it is still marketing. Therefore, although there are techniques specific to effective digital …

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