This is the second of two articles designed to raise awareness of home improvement business regarding the magnitude and the growing power of text messaging for …
Home Improvement
Five Types of Homeowner Buying Personas
When it comes to finding homeowners who want to put a new roof on, the Internet is where it’s at.  Estimates indicate that 80-90 percent of homeowners conduct …
What is a High Intender for Home Improvement?
It's quite possible that most home improvement business owners may have never heard of the term "High Intender" or even connected it with the home improvement …
