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Turkey Redux: How Prospect Surveying Closes Leads

If you’re like most home improvement companies, you probably have a list of leads that didn’t pan out. They’re the leftovers of lead generation – the …

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Lead Generation Experiments: Google Ads

Surely you’ve seen a movie with a mad scientist. The Fly, Frankenstein, The Island of Dr. Moreau. The premise is simple: a scientist wants to solve a problem …

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Make Lead Nurturing Second Nature

In Rocky, to win his fight with Apollo Creed Rocky didn't need to knock him out. He just needed to outlast all of the boxers that came before him. He needed to …

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