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From Local Dealer to Revenue Machine: The Bath Fitter South Story

Offering speedy bath remodels at an affordable price, it is no wonder why Bath Fitter South is one of the biggest names in the industry. 16 years ago, however, …

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Pause Your Google Advertising (At Your Peril)

For home improvement companies, one of the biggest advantages of Google’s pay-per-click (PPC) advertising is that you can precisely control when and where your …

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The Monopoly of Rising Click Costs

Advertising on the Google search page is an ever-changing game of Monopoly. Just like the classic board game, acquiring the best ad position requires budget …

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