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Pause Your Google Advertising (At Your Peril)

For home improvement companies, one of the biggest advantages of Google’s pay-per-click (PPC) advertising is that you can precisely control when and where your …

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How to Become a Conversion Champion

In 1974, the world watched Muhammed Ali and George Foreman fight. The famous boxing event, known as “The Rumble in the Jungle,” was an exercise in endurance. A …

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Online Ads: Putting Demographics to Work

Even if you don’t remember anything else about Star Trek, you probably remember the opening credits. A booming voice tells you that the mission of the Starship …

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