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home improvement marketing

Question: To Link Or Not To Link?

True or false?: Linking to other Web sites will actually hurt your ownWeb site’s rankings on the search engines. False… …usually. When the search engines rank …

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A Blog For All Reasons

You’ve just launched your Web site and are hard at work trying to improve its search engine rankings. Then someone asks you “Do you have a blog?” Just what is …

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Online Lead Gen: How to Win & How to Lose

In my last post, I shared how Sears has natural advantages over local home improvement companies when it comes to online lead generation.  Sears has national …

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