Let’s consider one of today’s most-misunderstood Web metrics: Average Time on Site. First, a definition: Average Time on Site is the average of the time that …
home improvement marketing
A Room With a (Page) View
In my last post, I reviewed the meaning of Web site “visits” . . . and “cheap visits.” You get cheap visits from Internet users whom you don’t stand a chance of …
Web Site Visits—The Good, The Bad & The Ugly
“Build it and they will come.” Okay, you’ve built it, and your reports show that visits to your Web site are on the rise. Good for you. Now what? As we …
