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Home Improvement Leads

Lead Generation Experiments: Google Ads

Surely you’ve seen a movie with a mad scientist. The Fly, Frankenstein, The Island of Dr. Moreau. The premise is simple: a scientist wants to solve a problem …

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How Many Clicks to Land a Lead?

Three clicks. That's all Dorothy needed from her ruby slippers. By clicking her heels three times and repeating there's no place like home, she's out of …

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Angie’s List & HomeAdvisor Merger: Superhero or Supervillain?

Two superheroes are better than one. Isn't that how the Justice League was born? When Superman couldn't take care of something himself, Wonder Woman or Batman …

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