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home improvement dealers

E-Mail Marketing: A Powerful Lead Gen Tool

I’m often asked, “What’s the least-expensive source of leads?  Home shows? Canvassing?  My own Web site?” Believe it or not, one of your least-expensive sources …

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Where Do ServiceMagic’s Leads Come From?

ServiceMagic does a great job with search engine optimization on their own Web site, and at getting affiliates to send out emails on their behalf.  I’ve covered …

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Where Do ServiceMagic’s Leads Come From? (Part 1)

Many clients ask me where ServiceMagic gets all of its leads from. It’s a great question.  Because so many home improvement companies look to ServiceMagic, …

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