Last week we considered search engine rankings—and why it's so hard to get (and stay) on top. It seems that Web sites run by online lead brokers and national …
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Search Engines: Clawing Your Way Up
I typed the term "replacement windows" into Google this morning. I then confirmed what many of you already know. Online lead brokers dominate the search engine …
Killing 'Em Softly: How Online Leads are Destroyed by Over-Qualification
Let me paraphrase many of the home improvement dealers that I've heard from over the past year when it comes to Internet leads: "Internet leads suck!" Okay, …
