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Turning the Tables: Advice For Lead Gen Companies

I've written a lot about how home improvement dealers can produce more value from their Internet leads.  Now I’m turning the tables, to suggest how the online …

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Don’t Smash Your Re-Hash

Browsing through Qualified Remodeler this week, I came across an article entitled Three Ways to Spruce Up Your Marketing—Instantly. The article’s “Instant …

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Search Engines – Clawing Your Way Up – Part 4

My past three posts explained why home improvement companies have such a hard time clawing their way to the top of the search engine rankings. If you haven’t …

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