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Our Blog: The Keyword Connection

Email Open Rates: What Should They Be?

Email Open Rates: What Should They Be?

Email campaigns can be a great way to generate home improvement leads, but people have to actually open your emails for you to get any benefit from them. …

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Who Do Banners Actually Work For?

Who Do Banners Actually Work For?

Banner ads are as ubiquitous on the Internet, but how effective are they when it comes to generating home improvement leads? Think back to the last time you …

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Facebook 'Likes' Aren't Free Anymore

Facebook 'Likes' Aren't Free Anymore

Facebook is changing.  And I'm not referring to the constant aesthetic changes that all of your friends swear turned them off to it forever - even though …

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