Let’s consider one of today’s most-misunderstood Web metrics: Average Time on Site. First, a definition: Average Time on Site is the average of the time that …
Tracking Your Bounce Rate for Fun & Profit
In my recent posts, we’ve considered metrics that home improvement companies should use to judge the performance of their Web sites. If you haven’t read them, …
A Room With a (Page) View
In my last post, I reviewed the meaning of Web site “visits” . . . and “cheap visits.” You get cheap visits from Internet users whom you don’t stand a chance of …
