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SEO

Should You Use PPC or SEO?

Should You Use PPC or SEO?

If those acronyms are gibberish to you, let's start with a quick refresher. Search engine optimization (SEO) is all about moving up search engine rankings …

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The Quiet Shrinkage of Search Engine Results Pages

The Quiet Shrinkage of Search Engine Results Pages

Everyone in the home improvement industry is trying to get better organic rankings for their Web site. But I can tell you from experience, that's really hard to …

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Remaining Competitive in Spite of Google Updates

Remaining Competitive in Spite of Google Updates

Have you heard of Google Penguin? It's one of their many search algorithms that Google gave an adorable name to lessen the stress that their every change puts …

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