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SEM

Cross-Sell Your Way To Success

No surprise:  lower-priced products are generally easier to sell than more-expensive products.  Ensure that you’ve got enough of the former, and you’ll be …

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Don’t Put the Financing Cart Before the Horse

Don’t Put the Financing Cart Before the Horse

As a home remodeler, you get all sorts of pitches from financing companies willing to offer loans to your customers.  And it’s about time.  For the past few …

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Search Engines: Clawing Your Way Up – Part 2

Last week we considered search engine rankings—and why it's so hard to get (and stay) on top.  It seems that Web sites run by online lead brokers and national …

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