I was talking to a new client last week – let’s call him “Jerry.” Jerry owns a midsize home improvement company in the southeast. He’s about five years in and …
sales process
Effective Hiring is a Contact Sport
Strong, effective marketing isn’t just for generating homeowner leads. It also applies to generating job candidate leads – positioning your company and what it …
Measuring and Managing Cost Per Lead
At a trade show a few weeks ago, I turned the corner and nearly ran over Steve, the owner of a large exterior remodeling company and someone I have known for …
