I was talking to a new client last week – let’s call him “Jerry.” Jerry owns a midsize home improvement company in the southeast. He’s about five years in and …
sales lead generation
Measuring and Managing Cost Per Lead
At a trade show a few weeks ago, I turned the corner and nearly ran over Steve, the owner of a large exterior remodeling company and someone I have known for …
Google Local Services Success Secrets
You’ve lit the candles. You’ve put on the music, poured the wine. You hear a knock. Behind the door is Google Local Services (affectionately known as GLS). …
