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Turkey Redux: How Prospect Surveying Closes Leads

If you’re like most home improvement companies, you probably have a list of leads that didn’t pan out. They’re the leftovers of lead generation – the …

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Mobile-Friendly to Mobile-Forward: The Race is on!

In 1973, the famous racehorse Secretariat won the Belmont Stakes championship, crossing the finish line mere seconds before the competition. In many ways, …

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Virtual Reality Technology: Sorcery or Selling Point?

There is a commercial on television right now. A young boy is sitting outside a pastry shop, looking around with giant black goggles strapped to his head. An …

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