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Winning the Customer Journey

The “customer journey” is a predictable path but it’s often overlooked by companies that think effective selling is about nothing more than closing. It can also …

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Reaching Homeowners Who Hate Ads

The internet has an unrivaled reputation for unfiltered, chaotic content. Users can jump from narcoleptic goats to streaming Game of Thrones to, finally, …

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Well Wired – Selling to Wired Homeowners

Well Wired – Selling to Wired Homeowners

This week, we present our fifth (and final) homeowner buying persona, the Wired Homeowner. If you missed any of the personas I’ve already written about, you can …

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