The “customer journey” is a predictable path but it’s often overlooked by companies that think effective selling is about nothing more than closing. It can also …
online reputation
Reaching Homeowners Who Hate Ads
The internet has an unrivaled reputation for unfiltered, chaotic content. Users can jump from narcoleptic goats to streaming Game of Thrones to, finally, …
Well Wired – Selling to Wired Homeowners
This week, we present our fifth (and final) homeowner buying persona, the Wired Homeowner. If you missed any of the personas I’ve already written about, you can …
