If you’re in home improvement, you’ve no doubt noticed that Sears is everywhere online. And they’re especially strong in some key categories: replacement …
Online Advertising
Flying High With Google Earth, Part 1
A few weeks ago, a home improvement dealer opened up a can of worms in our office. He told us he was using Google Earth to qualify his leads and prospects. …
Everyone’s Gone Banner Blind! Cont.
Internet banner advertising is essential for lead generation. But ONLY if you follow these important tips. Last week I wrote about ‘banner blindness.’ That’s …
