I was talking to a new client last week – let’s call him “Jerry.” Jerry owns a midsize home improvement company in the southeast. He’s about five years in and …
marketing
Effective Hiring is a Contact Sport
Strong, effective marketing isn’t just for generating homeowner leads. It also applies to generating job candidate leads – positioning your company and what it …
Taking Stock of Your Marketing Portfolio
Our two most recent blogs focused on measurement and understanding how you’re spending your marketing dollars. In today’s blog, we take a different view, …
