Maybe you’ve noticed … the home improvement market is getting more and more competitive. That’s not necessarily bad news. It’s partly the result of a strong …
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Effective Hiring is a Contact Sport
Strong, effective marketing isn’t just for generating homeowner leads. It also applies to generating job candidate leads – positioning your company and what it …
Measuring and Managing Cost Per Lead
At a trade show a few weeks ago, I turned the corner and nearly ran over Steve, the owner of a large exterior remodeling company and someone I have known for …
