You’ve had your Web site address for some years now. That’s the address (i.e. www.XYZ.com) you give homeowners in your ads so they can go online and find out …
Internet Marketing
Sears, Sears Everywhere
If you’re in home improvement, you’ve no doubt noticed that Sears is everywhere online. And they’re especially strong in some key categories: replacement …
Flying High With Google Earth, Part 1
A few weeks ago, a home improvement dealer opened up a can of worms in our office. He told us he was using Google Earth to qualify his leads and prospects. …
