My past three posts explained why home improvement companies have such a hard time clawing their way to the top of the search engine rankings. If you haven’t …
home improvement PPC
Hello, Hello – Is Anybody There?
The roof of my sun porch recently sprang a leak, causing water to seep into my ceiling and walls. You know what water damage looks like—ugly and brown. Because …
Killing 'Em Softly: How Online Leads are Destroyed by Over-Qualification
Let me paraphrase many of the home improvement dealers that I've heard from over the past year when it comes to Internet leads: "Internet leads suck!" Okay, …
