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Home Improvement Leads

Tracking Your Bounce Rate for Fun & Profit

In my recent posts, we’ve considered metrics that home improvement companies should use to judge the performance of their Web sites.  If you haven’t read them, …

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Web Site Visits—The Good, The Bad & The Ugly

“Build it and they will come.”  Okay, you’ve built it, and your reports show that visits to your Web site are on the rise. Good for you. Now what? As we …

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Holiday Time is Rehash Time

This is the time of year when many home improvement companies rush to close as much business as they can…before their markets shut down for the holidays. Said …

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