One of the questions I'm asked repeatedly by home improvement companies is an interesting one. "Should I buy advertising on the website of my local newspaper or …
Home Improvement Leads
(Key)Words Fail Me…and Google Too
Google Analytics is taking away your keyword data. There, I said it. Now take a moment to digest! For years, I’ve been telling you to take advantage of a …
Where Do ServiceMagic’s Leads Come From?
ServiceMagic does a great job with search engine optimization on their own Web site, and at getting affiliates to send out emails on their behalf. I’ve covered …

