In my previous post, Where Do ServiceMagic’s Leads Come From? (Part 1), I considered how ServiceMagic uses search engine optimization to drive homeowners to …
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Where Do ServiceMagic’s Leads Come From? (Part 1)
Many clients ask me where ServiceMagic gets all of its leads from. It’s a great question. Because so many home improvement companies look to ServiceMagic, …
The Fact & Fiction of Mobile Online Marketing
Should you be doing more with mobile online marketing? Well yes…and no. Fact is, most homeowners doing research online use a full-sized screen, i.e. they …
