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Email Open Rates: What Should They Be?

Email Open Rates: What Should They Be?

Email campaigns can be a great way to generate home improvement leads, but people have to actually open your emails for you to get any benefit from them. …

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The Fact & Fiction of Mobile Online Marketing

Should you be doing more with mobile online marketing? Well yes…and no.  Fact is, most homeowners doing research online use a full-sized screen, i.e. they …

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Cross-Sell Your Way To Success

No surprise:  lower-priced products are generally easier to sell than more-expensive products.  Ensure that you’ve got enough of the former, and you’ll be …

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